Marilyn Benninger
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Marilyn's Musings

Six Ways to Waste Money at a Trade Show

4/10/2017

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Recently I attended a Food & Wine event designed to showcase local bars, restaurants and other members of the hospitality industry  and was astonished at the mistakes I saw many vendors make. This series of tips is for anyone considering spending money and time using trade shows to market their business.

Tip #1 - Know Who the Attendees Are
Whether the event is for professional accountants and bookkeepers, or members of the public who enjoy exploring new food and beverages, it's imperative to know:

- who will be attending?
- what is motivating them to attend the event?
- what do you want them to DO after they leave your booth?

If you're a gluten free bakery, give away samples! Most people have never tasted a gluten free product so let them experience how great your best item tastes. If the attendees are professional accountants, give them something that has a practical use when they return to the office; a portable battery charger for a mobile phone makes a lasting impression.

Need some more ideas on how to maximize your marketing investment? We'd love to help!

Next Tip - Get Out of Your Box!

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    Author

    Marilyn started her marketing career over 20 years ago and has experience assisting startups and growing businesses of all sizes.

    She is dedicated to providing advice, resources and results to help business owners and leaders achieve their goals.

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Social media, content creation, corporate ambassador and event management in Hamilton, Burlington, Niagara, Mississauga, Toronto and the GTA.
© 2017 Marilyn Benninger, CPA CGA     All rights reserved.
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